MAREIKE

sf 203 / EN 203

GOOGLE CRITICISM

The newspaper article “Google users sue company over ‘deceptive’ privacy changes” written by Nathan Olivarez-Giles was published on March 21st, 2012 on the internet platform of LA Times. The author refers to three Google users who sue the company because of its privacy policy terms. The new terms inform the users that data from different services like Google Mail, Calendar and Health will be combined.

http://www.latimes.com/business/technology/la-fi-tn-google-users-sue-google-over-privacy-changes-20120321,0,1174189.story

YOU DON’T GET TO 500 MILLION FRIENDS WITHOUT MAKING A FEW ENEMIES

The drama film “The Social Network”, written by Aaron Sorkin and directed by David Fincher is about Facebook’s founding and Mark Zuckerberg’s (Jesse Eisenberg) life during that process. It was released on October 1, 2010 by Columbia Pictures as an adaptation of Ben Mezrich’s “The Accidental Billionaire”.

After Mark’s girlfriend Erica Albright (Rooney Mara) breaks up with him, he and his friend, Eduardo Saverin (Andrew Garfield), create a webpage that makes it possible for users to rate the female student’s attractivity by their yearbook-photos. It is called FaceMash. Since Zuckerberg is drunk and angry about his ex-girlfriend, he posts condescending blog posts about her. In the meantime, FaceMash spreads super quickly and soon the traffic is overwhelmed and the servers on Harvard crash.

FaceMash’s popularity and the fact, that Mark Zuckerberg created it within one night calls the Winkelvoss twins’ (Armie Hammer) attention. They and their friend Divya Narendra (Max Minghella) ask him to work with them to build a dating network only for Harvard alumni. He agrees but does not contact them for a while.

Meanwhile, Zuckerberg develops a social networking site, called thefacebook.com. Also, Saverin tries to become a member of the final club “Phoenix”. He gives Mark opening capital and becomes the Chief Financial Officer. Besides him, Dustin Moskovitz (Joseph Macello) and Chris Hughes (Patrick Mapel) support Mark.

Thefacebook.com develops rapidly and is soon available on other campuses and even countries. That way, Napster-founder Sean Parker (Justin Timberlake) takes notice of the site and its founder. He contacts him and soon Parker, Saverin and Zuckerberg meet up. Parker gave them the advice to “Drop the the. Just Facebook.” and tells them that “One million is not cool. You know what’s cool? A billion dollars.” and connects Zuckerberg and Saverin with an angel investor, who puts a lot of money into Facebook.

Saverin is pushed out of the company by his share of the company being reduced after he froze the bank account that was opened to finance Facebook. Later, Sean Parker gets caught by the police taking drugs on a party and when he informs Mark about the incident, he says that this will bring consequences.

After that, Saverin sues Zuckerberg as well as the Winkelvosses do, accusing him of plagiarism.

This trial builds the frame of the movie and in between the scenes, that tell Facebook’s and Mark’s story, are placed.

I think, the movie is well-made. It is definitely worth it to be watched since it is very interesting, dramatic and funny. On the other hand, it must be said that not everything in the movie is true. In fact, Eduardo Saverin was an important source for Ben Mezrich’s book but Mark Zuckerberg did not cooperate with the filmmakers. The movie is said to contain 40% of the truth.

Anyway, in my opinion the movie should be watched even just to feel the great film experience and the thrilling story.

Unitage Münster

Montag, 23.04.2012

10:15 Uhr – 11:45 Uhr: Allgemeine und systematische Pharmakologie und Toxikologie (Domagkstr.)

12:00 Uhr – 14:00 Uhr: Planung und Entwicklung ländlicher Räume (Robert-Koch-Str.)

16:00 Uhr – 18:00 Uhr: Stadtgeographie (Robert-Koch-Str.)

Dienstag, 24.04.2012

08:00 Uhr – 10:00 Uhr: Einführung in die Bodenkunde (Robert-Koch-Str.)

16:15 Uhr – 18:00: Molekulare Infektionsbiologie: Strategien bakterieller und viraler Pathogene (Domagkstr., Fachbereich 05 Medizinische Fakultät)

Mediation: Facebook’s Timeline

Ladies and Gentlemen,

today I want to inform you about the advantages and disadvantages of Facebook’s upcoming Timeline.

Well, you might have heard about the timeline. It is supposed to let the users express their personality, or: every single post or picture you posted since you made up your account will show up again. So before you update your profile, you should look through your older posts and delete them or you can click on “Limit Old Posts” so that only your friends can see the posts.

Since the timeline is obligatory it does not matter when you install is, Facebook will force you anyway. After you set up the chronic, you have seven days to update your whole profile. Be aware of the fact that later everyone is able to see year-old photos and conversations, so hide or delete them!

Also, keep in mind that there are a lot of fraudulent websites which claim to undo your settings and getting you back your old profile. This is not possible. You can look up the sites on insidefacebook.com.

I hope that you are now well-informed about the upcoming timeline. Thanks for your attention.

Facebook

This analysis is in regards to the dangers and chances of the social network site “Facebook”.
I think that both the good and the bad sides of Facebook have to be noticed because even if it is not all good, it is not all bad either.
Starting with a negative fact, every time you publish a post, watch a video, upload a photo, click on a link or whatever, that information is saved up for years and Facebook sells it to a third-party. In this way they earn a lot of money. As heard on a BBC-podcast, we are not the customer, we are the product.
Many Facebook users spend a lot of time socializing with friends which can be useful because you do not even have to move to talk to them, you can just sit in front of your computer. The bad thing about this is that a lot of students get far behind in school because they get distracted a lot. Besides that, some people actually isolate themselves from real life and create their own little cyber-world.
Since Facebook is a free service for its user, it has to be paid somehow. When people share information, those huge amounts of data will be saved up like I said and given out to a third-party. Have you ever noticed the matching advertisements…?
You can connect your Facebook account with numerous other social networking services. That way Facebook can extract more value out of the given data.
With the upcoming “timeline” year old posts will show up and it will be easy for your future employer to see those pictures of you being drunk on your best friend’s 18th birthday..
All in all, keep in mind that you should only share information that everyone is allowed to see!

PERCEPTION OF BEAUTY IN ADVERTISEMENTS

Analyse einer Werbeanzeige für Kosmetika in der SEVENTEEN

Analyse einer Werbeanzeige für Kosmetika in einer vergleichbaren deutschen Zeitschrift

-> Vergleich USA – Deutschland: wie werden die Models dargestellt, wie sind die Bilder bearbeitet (viel Photoshop / eher natürlich)

The Beauty Myth

The Dove Campaign

evtl. Veränderung der Schönheitsideale im Laufe der Zeit (grob)

Sicht einiger Männer (wenn sich was finden lässt)

Kritik

Befragung?

Y U NO STOP TRYING TO LOOK PERFECT?!

The newspaper article “False beauty in advertising and the pressure to look ‘good'” was published on August 10, 2011 on CNN.com and written by Jo Swinson. The author tells about how the advertising media distorts the perception of beauty.

In every fashion magazine are advertisements for beauty products and clothes. Those pictures are mostly digitally retouched. A lot of young women who see these advertisements often wish to look like the pictured models. This can cause eating disorders and leads many people to take diet pills and steroids.

Jo Swinson proofs her statements with studies, eg. one which says that one-third of all women would sacrifice one year of her life to achieve her perfect dream body.

Julia Roberts and Christie Turlington are models for Lancôme. The are both natural beauties but their pictures are “photoshopped” though. These advertisements were banned because of false advertising since L’Oreál, who owns Lancôme, could not prove the foundation’s flawless coverage.

In March 2010 the Campaign for Beauty Confidence launched. The initiators want people to be happy with their body. There is a need to give children a positive example for having body confidence and this aim is tried to achieved by media literacy and body confidence lessons in schools.

Some people are ignoring this serious issue which is why the new generation should learn to love their body.

 

http://edition.cnn.com/2011/OPINION/08/08/swinson.airbrushing.ads/index.html

Mediation

Hey Niki,
i just read an article in this German newspaper magazine called “Der Spiegel”. It was an interview and they were talking about internet usage in Germany.
The interviewee said that about 3/4 of all Germans use the Internet and the number is rising. He also explained that there is no “average German Internet user” because different age groups use different Internet services. And even 40 or 50 year old or older people use Wikipedia and YouTube. Oh, and did you know that about 80-90 % of all  under 20 to 30 year old people use facebook?? That’s incredible!! Of course, there are some older people that use facebook or other social network sites to socialize , too.

Anyways, i have to go now. ttyl 🙂

HW: feedback paper

“When you hear some feedback keep going take it higher” -Janet Jackson

criteria: good presentations

  • structure / organization
  • visualization -> use media
  • try to talk free
  • integrate audience
  • use body-language
  • explain unknown words and facts
  • concentrate on main facts
  • be authentic
  • tell audience when you allow questions (in between, at the end)
  • attract attention (wake up)
  • handout

Larissa and Mareike